Firstly using mis-en-scene, we as an audience can see that this is of the action genre because of the costume. We can see from using denotation that everyone in the poster is wearing a costume of some kind but using connotation we can suggest that these are for 'superhero' use. The setting/location looks to be outside and around them chaos seems to be happening what the explosions on the side. Explosions is something else that is usually seen on a action movie poster - adding to the conventions.
The body language of everyone in alert and looks as if they're ready to fight. Their facial expressions are serious, which again is something that is often seen when looking at posters that are of the action genre. We can denote that the main colour used on the poster is a murky blue colour. This could connote as a dark edge to what goes on in the film as it's not a very light 'happy' colour and is rather serious. Also, the colour may also have been used to make sure all the characters on the front stand out more and are the main focus of the poster.
Regarding typography, the name of the movie 'Avengers Assemble' is in capital letters which makes it one of the main focuses. The font seems to have a symbol intertwined in it, that could represent an air force of some sort - once again adding to the conventions of what is seen on an action genre movie poster. The colour of the font is silver/metallic which is a very good colour to help maintain the status of an action movie as it represents power. Lastly the shot type used here was a long shot as it has full body view of everyone and the scenery around them. This is probably to get as much 'action' represented in just the poster alone so that it catches the target audience's eye.
And so from this analysis I can conclude that this poster managed to do well in terms of staying true to the conventions of a movie poster in the action genre.
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