Evaluation: How Did You Attract/Address Your Audience?

Interviewer: Hey guys! Welcome back to the show. Today we have a VERY special guest. She's just launched the first issue of her new magazine and it's a gaurenteed success. She's abroad at the moment but we managed to get her on the line. Give it up for Natasha!

Interviewer: So Natasha, thanks so much for coming on the show.

Natasha: Oh it was no problem at all Natasha.

Interviewer: We've got quite a few questions to ask you.

Natasha: I'm sure I'll be able to answer them.

Interviewer: Firstly, How did you find out what would appeal to your target audience?

Natasha: Well, it wasn't easy. I first had to do some in depth research on what my target audience like. My target audience so happens to be people between the ages of 14 - 18 that listen to rock music. To find out such information I did some analysis on a few big name rock magazines like Kerrang and NME so that I could help myself understand what made people like these magazine's so much. I also did questionnaires, and asked them a few questions about their ideal rock magaazine.

Interviewer: Wow Interesting. The next question: What did you find out?

Natasha: I found out that many people liked the name 'Rebellion' for a magazine because it represented 'rock' music best to them in a way that would convince them to buy the magazine. I also found out that my target audience would prefer new bands on the front cover to promote the magazine, because they're always looking for new bands to listen too. Another interesting thing I found out was that if the colour scheme of the magazine didn't have any colours like black and red they wouldn't consider it a rock magazine. These colours connote dark themes and danger - things that are usually asociatted with rock.

Interviewer. How great. We just so happen to have a picture of your magazine front cover here. Care to talk us through it while we put it up on the screen? How did use the information you found out?

Natasha: Well as you can see, I made sure to go along with the masthead name 'Rebellion'. I think the typography gives off a rock genre vibe. I also managed to get the new band dark summer to appear at the front, and I made sure they were wearing dark clothing and expresionless faces. I also stuck to a colour scheme of red and black, as I've mentioned before the main colours that connote things to do with the rock genre.

Interviewer: It really does look amazing. Last question: Do you think your magazine has been successful in addressing your target audience?

Natasha: Yes. I've stuck to the stereotypical conventions of a rock magazine and it seems to have worked just fine. My contents page and double page spread contribute to this greatly also. Mainly through the use of the pictures of the typography.

Interviewer: Ah yes, we also have copies of those as well.

Interviewer: Well thats it. Thank you for talking to us today Natasha.

Natasha: Thank you for having me Natasha.

Interviewer: Until the next show, its goodbye from us!